Home | GRA Prospecting Solutions for Business Development, Ginny Rosen, Chagrin Falls, Ohio

outbound prospecting
solution for
business development

Strategy and Approach

What Sets YOU Apart

Have you considered engaging an outbound prospecting solution for business development. A part-time, seasoned engagement is affordable and provides awareness and opportunity.

Strategy and Approach

I want to be involved in developing strategy for your outreach. I can advise on what works and what doesn’t. Be unique, be focused and don’t try to be everything to everyone.

My approach?

I typically don’t promote capabilities (doesn’t everyone else do that?), I prefer initiatives that offer a value-proposition to the recipient. As an example, perhaps proprietary data specific to an industry, POV on a target audience, or an assessment of a brand’s effort. And of course, replacing a lost brand with a fabulous case study works quite well.

Your offer should benefit the recipient – and then ultimately you. Play in your wheelhouse, play to your strengths and be very well-focused on your audience.

Meet

Ginny Rosen

I grew up in the agency business. I did new business development for my firm and our messaging was … “we don’t want to be your AOR” (Agency of Record). That caught the attention of many.

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Outbound Prospecting Process:

I present as part of your team. Your Business Strategist or like title.

Campaign:

A campaign is “our” offering. What are we sharing with the prospect? I can concentrate on one campaign or shuffle multiple campaigns.

Perhaps you want to replace lost business, or you have expertise with a specific audience, discipline or industry. Focus on your strengths and differentiate yourself.

Prospect List:

I do not offer lists and do utilize a CRM. I require the list to be accurate and updated. I will always supplement your prospect list as I discover appropriate individuals during my outreach.

How many prospects do you need?

For a 5-hour per week engagement, I typically communicate with 50-70 prospects per week. Those 50-70 are engaged with for 3 weeks. For a 6-month engagement you will need at least 450-600 prospects.

Phone calls and emails.

I leave upbeat, friendly and informative short voice messages. Phone scripts are equally important. I believe 3 emails, one per week is appropriate and if no one has responded after that, then you move on.

Consider adopting an auto-marketing program to continue engagement with prospects. Stay top-of-mind with clever and newsworthy content.

Engagement Details

Contract:

I will contract for 5 hours per week minimum and up to 10 hours per week. A 6-month contract is required, and I bill the first of every month, to be paid in 30-days.

New Business Success

I have had terrific success for my clients and of course, can provide referrals. Our success will be dependent on you. How well-focused can you be with your campaign offering. What is the value proposition to the recipient? How good is your list? And how well do you present?

Consulting and Training

I am open to a consulting arrangement to help direct strategy, collateral and perhaps guide your team to better engagement skills. This is very customized to your specific needs, so let’s talk.